Showing posts with label Business Plan. Show all posts
Showing posts with label Business Plan. Show all posts

Understanding Exit Options


Understanding the concept of Exit Options

Exit Options is nothing but different ways through which investors can ‘cash out’ of an investment. To understand the concept of exit options, let us understand how Venture Capital works.

Angel investors, VCs and Private Equity Funds buy equity in a company when they make an investment. I.e. they buy shares of the company at an agreed price. Let us say they buy 100,000 the shares of the company as a per share price of Rs.100. Investors make this investment NOT to earn dividend but to have substantial gain through increase in the value  of the shares that they have bought.

Over a period of a few years, depending on the outlook of the investor, the investor would want to ‘cash out’ of their investment. For this, they will have to sell their shares to someone else. Who all they can sell the shares to are what is called the exit options.

Typically, there is a hierarchy of exit possibilities. i.e. angel investors, who invest in the earliest stage of the company, typically seek an exit by selling their shares to VCs who invest when the company’s concept and business model is proven. Often VCs would get complete or partial exits by selling shares to another VC who invests in the company after the company has gained some traction and needs further capital to scale up.

In addition to selling shares to the next round of investors, the following exit options are available:
  • Sale to a strategic partner e.g. a travel services company may sell stake or be acquired by a large travel portal
  • Sale to a bigger brand in the space: e.g. a local online food ordering site may be acquired by a global brand when they want to enter that market
  • Of course, going IPO is an aspirational exit option for many
  • Buy back: When the promoters or company buys back the shares of the investors. This is the least preferred option for investors and is usually used when the company is not able to provide any other exit option to the investors.



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Do entrepreneurs have to exit along with the VCs

Business Plan Template

WHAT SHOULD A BUSINESS PLAN COVER?
A business plan is a ‘Plan for your Business’. It is not a document that you make for the investors. It is a document that you should prepare for yourself. Writing down your business plan helps you think through the assumptions clearly, and often writing helps you identify impracticalities in the through process.

Yes, for investor presentations too, a business plan is necessary.


To view a template of 
a business plan, click here.

WHAT SHOULD A BUSINESS PLAN COVER?


A business plan is a ‘Plan for your Business’. 

It is not a document that you make for the investors. It is a document that you should prepare for yourself. Writing down your business plan helps you think through the assumptions clearly, and often writing helps you identify impracticalities in the through process.

Yes, for investor presentations too, a business plan is necessary.

Broadly speaking, a business plan should communicate the following to an investor:

  • What are you selling and to whom?
  • How large do you see the company growing to – what is your own aspiration for the company?
  • How are you going to implement it?
  • How are you going to make money?
  • Why are you the right team for the investors to invest in ?


Components of a Business Plan

Brief business description
No more than one paragraph to describe your business and the business opportunity. If it takes more than a paragraph to describe your business, perhaps you need to revisit the drawing board. The simpler the message, the quicker you will draw investor attention.

Team
This section should answer the question ‘Why is this team/entrepreneur best suited to implement this business opportunity’. Keep it simple. Include educational qualifications and work experience.

What is the issue / pain point that your product / solution will address
This section will reflect the clarity of your thinking about your business opportunity. Be precise and succinct.

What is the size of the market opportunity
Investors like big ideas with big markets. Be clear about who and where is going to buy your product/service and how much they would pay for it.

Product / Technology Overview
Highlight the uniqueness of the technology and application and not the technical details of the solution.

What is the value proposition
Why would consumers choose this over others?

Business model / financial model
This is about how you will make money from this business opportunity. The business model is important, not an excel sheet with 5 year detailed projections. Please remember, a 3/5-year excel sheet projection is at best an educated guess. More than specific details, the financial model should reflect the aspiration of the team.

Competitive landscape
Who are you currently or in future likely to compete against and what is your plan to win this battle?

Risk factors to execution
What are the market risks, financial risks, business model risks, execution risks, etc. that may hamper your plans?

Funding objective and use of funds
Describe how much money you want to raise and what you intend doing with these funds.

Fundraising history and investors
Mention previous investment history including year, amount and investors.